Geoff Smick

Chief Executive Officer


As the Chief Executive Officer of WRA, Inc., Geoff leads strategic decision making and planning for the company. He works closely with the skilled finance, marketing, and operations team leaders to deliver high quality work products to clients while providing a nurturing home where WRA’s valued staff can build a career.  Together, WRA’s staff strive to increase our positive impact on the environment and the community by supporting our valued clients and teaming partners on their projects.

Geoff joined WRA in 2005 as a botanist and worked his way up through the company as a project manager and in to company leadership. An ecologist and regulatory specialist by training, Geoff still works closely with clients to help them solve complex regulatory issues on their projects. He focus his project work on a variety of market segments including conservation and mitigation banking, restoration and public access planning, and mine reclamation planning among others.  Geoff also serves on WRA’s Board of Directors where he has been supporting the company for the past four years. WRA’s Board is very engaged with company leadership and oversees the development and implementation of the company’s mission and vision and corporate governance.


City of Livermore Springtown Conservation Area, Livermore, California

India Basin Shoreline Development and Restoration, San Francisco, California

Ridge Top Ranch Wildlife Conservation Bank, Solano County, California

East Bay Regional Park District, Encinal Beach Nourishment and Dune Restoration Project, Alameda, California

East Bay Regional Park District, Dotson Family Marsh Bay Tidal Marsh Restoration and Public Access, Richmond, California

Marin Country Day School Creek Restoration, Corte Madera, California

Land Trust of Santa Cruz County/Save the Redwoods League, San Vicente Preserve Public Access Plan, Santa Cruz, California

Marin County Open Space District, Road and Trail Management Plan, Marin County, California

East Bay Regional Park District, Point Pinole Visitor Center, Pt. Pinole Regional Shoreline, Richmond, California

City of East Palo Alto, Runnymede Storm Drain Improvement Project, East Palo Alto, California

City of Burlingame, Flood Control Capitol Improvement Project, Burlingame, California

City of San Mateo 25th Sanitary Sewer Relief Line, San Mateo, California

Macerich/Contra Costa Resource Conservation District, Macy’s Walnut Creek Southern Expansion, Walnut Creek/Concord, California


MA, Ecology and Systematic Biology, San Francisco State University. 2004

BS, Biology, with Honors, University of Oregon. 1998


California Native Plant Society

Society of Professional Wetland Scientists

40-Hour Wetland Delineation Training

Poaceae Class, Jepson Herbarium